Terms of Service

APEX ("APEX", "we", "us") is a software product operated by [LEGAL ENTITY NAME] ([ABN / COMPANY NUMBER]). These Terms govern your use of the APEX platform at app.myapex.io. By creating an account or using the service, you agree to these Terms.

APEX is a self-serve software platform for Google Ads agencies. It analyses connected Google Ads accounts, builds campaigns, generates ad copy and assets, produces optimisation recommendations, audits conversion tracking, and, where you approve or enable it, applies changes to your connected Google Ads accounts (including autonomous changes when you turn on APEX automation). APEX is software; we do not act as your advertising agency and do not manage your accounts on your behalf.

APEX is a subscription at USD $297 per month per agency, giving unlimited connected Google Ads accounts and team seats. Your card is charged at sign-up and the subscription renews automatically each month until you cancel. Your own Google Ads spend is billed by Google directly and is separate from your APEX subscription.

AI actions (campaign building, ad generation, optimisation analysis) consume AI credits. New agencies receive a one-time starter credit balance; there is no monthly credit refill. You can buy additional credit packs at any time, or connect your own OpenAI or Anthropic API key, in which case AI actions run on your key and do not consume APEX credits. Purchased and included credits are non-refundable and have no cash value.

You can cancel at any time from your billing settings; cancellation stops future renewals and takes effect at the end of the current billing period. Except where required by law, subscription fees already charged and AI credits are non-refundable. [Confirm your final refund policy here.]

You connect Google Ads to APEX through Google OAuth. You keep full ownership of and access to your Google Ads accounts and data at all times. By connecting an account and by approving changes or enabling automation, you authorise APEX to read that account and to create and modify campaigns, keywords, ads, assets, budgets, bidding and related settings within it. You are responsible for ensuring you have the right to connect and change any account you add (including your clients' accounts).

When you approve a recommendation, deploy a campaign, or enable APEX automation, APEX makes real changes to live Google Ads accounts that can affect ad spend and performance. You are responsible for reviewing recommendations and settings before enabling them, for the budgets and targeting you set, and for monitoring results. APEX provides tools and safeguards but does not guarantee outcomes and is not responsible for advertising spend, lost revenue, or account performance.

You agree not to misuse the platform, including by attempting to access other customers' data, circumventing security or usage controls, reselling the service without authorisation, or using it for unlawful advertising. We may suspend or terminate accounts that breach these Terms or that create risk for other users.

The service is provided "as is" and "as available" without warranties of any kind, to the fullest extent permitted by law. We do not guarantee specific advertising results; performance depends on many factors outside our control, including your budget, market competition, offer and landing pages. Nothing in these Terms excludes rights you have under applicable consumer law that cannot be excluded.

To the maximum extent permitted by law, APEX and [LEGAL ENTITY NAME] are not liable for indirect, incidental, or consequential losses, or for advertising spend or lost profits. Our total liability arising out of or relating to the service is limited to the amount you paid us for the APEX subscription in the three months before the event giving rise to the claim.

APEX is not affiliated with or endorsed by Google LLC. Google Ads is a trademark of Google LLC. Your use of Google Ads is also subject to Google's own terms.

We may update these Terms from time to time; material changes will be notified in the app or by email, and continued use means you accept them. These Terms are governed by the laws of [JURISDICTION], and you submit to the courts of [JURISDICTION].

Questions about these Terms? Contact us at support@myapex.io.